SalesGenius Pro Ranked Top Customer-Rated Demand Generation Solution on the Force.com AppExchange


San Mateo, Calif., January 27, 2009 - SalesGenius.com Incorporated®, the leading on-demand provider of B-to-B marketing solutions for sales and marketing professionals, today announced that SalesGenius Pro ™ has been ranked as the top demand generation solution by salesforce.com customers on the Force.com AppExchange. SalesGenius Pro combines SalesGenius® and MarketingGenius® to align demand generation activities across organizations, enabling real-time collaboration that leads to shorter sales cycles and more closed deals.

"We are delighted to be recognized by salesforce.com customers on the AppExchange. This customer success reflects SalesGenius.com’s leadership in redefining demand generation by  tying  marketing campaigns directly to sales results with real-time feedback," said David Thompson, CEO & Co-founder, SalesGenius.com.  “Unlike traditional marketing automation vendors, SalesGenius takes a Sales 2.0 approach to marketing by delivering the best leads to Sales at the precise moment the customer’s online body language shows buying interest.”

"Genius’ top ranking by customers on the AppExchange confirms the value derived from an integrated SalesGenius-Salesforce CRM solution,” said Steve Lucas, Senior Vice President, Force.com platform and partners, salesforce.com.  “The Force.com AppExchange provides a means for customers to quickly and easily add industry-leading applications to their Salesforce CRM deployments, such as SalesGenius, which enables sales and marketing to effectively collaborate around lead qualification and nurturing."

With SalesGeniusPro™, Marketing can easily automate email campaigns that send out personalized emails on behalf of Sales.  With the SalesGenius Tracker®, the appropriate salesperson is alerted instantly when a prospect has opened the marketing email and clicked through to the corporate website. The Tracker’s Tivo-like instant-replay feature allows reps to view their prospects’ “online body language” as they indicate specific interests by visiting specific pages on the website. All activity is recorded in Salesforce CRM, so both Sales and Marketing can view campaign results and sales success.

With SalesGenius.com and Salesforce CRM, companies are enjoying quick deployment and success:

“Amazingly SalesGenius! We have noticed a huge difference in just a short time because of the increased number of leads we can reach in real-time (thank you, SalesGenius Tracker!) Not only has our sales team benefited from real-time responses but our managers have benefited from the automation. Setting up a campaign has never been easier!”
– Jennifer Wilson, National Sales Manager, CollaborateMD

“Fantastic for Sales! I love this app.  SalesGenius helps me focus the limited number of sales resources on the leads that most likely to convert.”
– Ciaran Rogers, Marketing Manager, UKSA

“Genius is an integral part of my everyday marketing efforts because it helps me gain insight into how prospects respond to my campaigns and then better understand their needs.  I would recommend SalesGenius to any company that is trying to make an impact.”
– Krystel Ariel, Market Development Associate, Baynote

About the Force.com AppExchange

The Force.com AppExchange at http://www.salesforce.com/appexchange/ is the world's leading Web marketplace for cloud computing applications. Customers of all sizes can visit the AppExchange to find, sample, and select from hundreds of applications that run on the Force.com platform to extend the benefits of cloud computing throughout their enterprises.

About SalesGenius

SalesGenius provides powerful, yet easy-to-use automated marketing solutions to maximize marketing return, with minimal efforts. The SalesGenius cloud computing infrastructure delivers automated marketing, including lead generation, email marketing, and lead management with instant-on availability, to deliver and track marketing activities in minutes. SalesGenius.com is a privately held company funded by Accel Partners, Deep Fork Capital, Emergence Capital, Mohr Davidow Ventures, and Walden International, with headquarters in San Mateo, CA. For your free account, visit www.genius.com/free.