Lead Management Systems

Lead Management Solutions Through Dynamic Engagement


Fully Annotated
Prospect Behavior
Lead Management Solutions & Dynamic Engagement
All prospect interactions are logged in SalesGenius & Salesforce.com.

SalesGenius solutions give organizations flexibility in lead management. At the simplest level, Sales reps can send trackable SalesGenius emails and instantly see which recipients are opening their emails and visiting their websites so Sales can prioritize follow-up activities based on website visit behavior. SalesGenius also enables Marketers to set up automated lead nurturing workflows that cultivate leads by providing additional information based on prospect characteristics or actions. Finally, SalesGenius supports both flexible lead scoring and the ability to automatically change lead status fields based on prospect online body language.

This fosters what we call "dynamic engagement", in which Marketing and Sales pass lead communication and qualification responsibility back and forth seamlessly, enabling the right level and mode of contact for each prospect at each phase of the engagement. The elements of SalesGenius.com's Lead Management system approach include:

Lead Management Software Solutions Include:

Behavioral Lead Tracking
SalesGenius keeps a detailed history of interactions your prospects have in response to email marketing and website visits.

More about: Behavioral Lead Tracking
Instant Website Visit Replays
Visits to the company website contain a wealth of information that can help qualify a prospect. SalesGenius is the only solution that provides a visual page-by-page replay of website visits, with information on exactly how long the visitor spent on each page, and the website overall.

More about: Instant Website Visit Replays
Automated Lead Nurturing
SalesGenius automated workflows let marketers easily send follow-up emails and offers based on prospect characteristics and online body language. Unique SalesGenius conversion events ensure that Sales is alerted to prospect interest as soon as leads are ready to engage.

More about: Automated Lead Nurturing
Lead Scoring & Lead Status Updates
In addition to real-time SalesGenius Tracker™ alerts of prospect interest, SalesGenius.com allows marketers to specify lead scores in automated workflows, with scores maintained either in SalesGenius or in salesforce.com.

SalesGenius also enables the updating of fields in SalesGenius and Salesforce.com lead and contact records, including status fields. So, for example, when a prospect completes a qualifying action, such as visiting multiple pages on the website, the lead status can be updated in real-time from "cold" to "hot".

More about: Lead Scoring & Lead Status Updates
Lead Scoring
In addition to real-time SalesGenius Tracker™ alerts of prospect interest, SalesGenius.com allows marketers to specify lead scores in automated workflows, with scores maintained either in SalesGenius or in salesforce.com.

More about: Lead Scoring